Tuesday, September 29, 2009
Shop Virtually And Try On Items Via Webcam?
Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with or augmented by virtual computer-generated imagery - creating a mixed reality. The augmentation is conventionally in real-time and in semantic context with environmental elements, like for example sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally usable. Artificial information about the environment and the objects in it can be stored and retrieved as an information layer on top of the real world view. Looks pretty interesting, yet kind of still in infancy stages. Will definitely keep eyes open on how this evolves over the years.